The first step?
Last year, my pro-bono client, PuRR Project, asked me to design a calendar to sell for the benefit of raising dollars for the cats & the no-kill shelter they so wonderfully run. I had never done a calendar before but I am a designer after all ain’t I? So I can do anything…. I just hadn’t realized just how much work this would entail. What I thought would take me 2 weeks quickly turned into a 2 month project. Given, I am a perfectionist but aren’t all designers?
So first we had a meeting to decide on the format; Will it be folded? Will it be individual pages with a spiral? What is the finished size after cutting? etc… I say this because obviously, you need to know what space you will have to work with, how large your picture will be, in what format (vertical or horizontal), will there be text (in this case there had to be to tell the story of each month’s cat, are the date small or in larger squares to allow for notes? etc…