SEO Step by Step – Part 4

Identifying Keywords

₪ How to Identify Long-Tail Keywords?

As discussed in the Long-Tail Concept & Theory section of this blog series, the key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic head terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.
Read more

SEO Step by Step – Part 3

Off-Page SEO

Compared to on-page SEO, off-page SEO can certainly be more difficult to execute. Off-page SEO entails building relationships with other websites through the creation of attractive content, or reaching out to the people who run the websites. This process of building relationships is called link building. Who is linking to you, how they are linking to you, and how your content is shared in social networks and across the web are all factors that can have a significant impact on your ability to rank on the SERP.
Read more

SEO Step by Step – Part 2

On-Page SEO

There are multiple elements on your website that you can control to make it easy for the search engines to index your content and understand what it is all about. Here’s what we’ll cover in Part 2 – On-Page SEO:

• Website Content
• URL Structure
• Pictures
• Title Tags & Meta Tags
• Headline Tags
• Internal Linking

Read more

SEO Step by Step – Part 1

As promised and by popular demand, we will now cover just about all you need to know about SEO. Because the subject is very intensive, we will divide it in various parts as follows:

• Part 1: Introduction to SEO
• Part 2: On-Page SEO
• Part 3: Off-Page SEO
• Part 4: Identifying Keywords
• Part 5: Measuring Success

Part 1 – this post – will cover the following topics:

• What is SEO?
• Google Replaces the Phone Book
• How Search Engines Work
• What it Takes to Rank
• Long-Tail Concept & Theory
• Content is King
• How to Approach Your SEO Strategy

Read more

Top 10 Social Media Myths

Social Media is…

…for lonely people that don’t have a real life
…just a fab that will pass and disappear
…not going to bring in new clients or sales
…going to make me rich
…a waste of my time…

and I could go on. I’ve heard so many opinions on social media that I could compile it in a caricature book and probably make quite a bit of money as it would be quite funny to most.

But while there’s as many opinions out there as there are people, I thought it would be interesting to sort out the facts from the myths.
Read more

Email Marketing done the right way!

Sadly, I receive,  almost daily, an array of email marketing  junk, much of which I didn’t ask for. I didn’t subscribe or give these people permission to send me mass emails, ever! Many of us find this upsetting after a while; having our business email accounts filled with worthless junk we didn’t ask for and having to sift through our mail to find the good and important stuff.
Read more

10 common SEO mistakes

SEO

(Search Engine Optimization) is a specialty. There are firms dedicated to doing that and that alone. Really good SEO can be expensive but before you hire someone, a firm or attempt to go at it yourself, there are some basic things you should know.

The list of all the things you should consider when working on your SEO is very long and will be covered in another post. Here, we will get you started by telling you what to avoid at all costs.
Read more

The power of Online Video Marketing

Online videos can be a strong tool for both branding and marketing. If a picture “paints a thousand words” what impact do you think using video would have on your business?

The viewing & subscriber statistics are quite impressive (Source: Google March 2011):

₪ YouTube has more than 2 billion views every single day
₪ 24 hours of video are uploaded every single minute
₪ The average person spends 15 minutes a day on YouTube
Read more

Google changing the way it will display search results?

Many years ago, Google made SEO…

a little easier for small businesses by adding an algorithm that added location to search queries. Nowadays, if you focus your SEO on what you do and where you are located, you have better chances of being seen when and by whom it matters.

Now, something else may be about to change in how web page results are displayed. Currently, once your query loads, you have “X” amount of results on first page, then you either click to page 2 etc or re-type a slightly different query. Many of us don’t click on page 2, 3… and that is why everyone is fighting for a space in page 1 – which for many small businesses is just about impossible.
Read more

Stay tuned…

as we will have tons of goodies posted here. Topics will range from Graphic Design, Branding, Online Marketing, Advertising, Photography tips and much more.

The purpose of this blog is to give you information and keep you up to date, as much as possible, with current trends and changes in the above mentioned fields.

If there is a topic we haven’t touched but you’d like us to cover, please feel free to email us your requests. We will do what we can.