Many years ago, Google made SEO…
a little easier for small businesses by adding an algorithm that added location to search queries. Nowadays, if you focus your SEO on what you do and where you are located, you have better chances of being seen when and by whom it matters.
Now, something else may be about to change in how web page results are displayed. Currently, once your query loads, you have “X” amount of results on first page, then you either click to page 2 etc or re-type a slightly different query. Many of us don’t click on page 2, 3… and that is why everyone is fighting for a space in page 1 – which for many small businesses is just about impossible.