A brand…
can be a name, term, sign, symbol or design, or a combination of those. It serves to identify the products and services of one company and differentiates them from other products and/or companies.
For you target market to choose you or your product over the competition, your branding needs to achieve the following:
[one_half first][dropcap1]₪[/dropcap1] Deliver the message clearly
[dropcap1]₪[/dropcap1]Create credibility
[dropcap1]₪[/dropcap1]Connect to your target prospects emotionally[/one_half] [one_half][dropcap1]₪[/dropcap1]Motivate the buyer
[dropcap1]₪[/dropcap1]Fulfill a need
[dropcap1]₪[/dropcap1]Create user loyalty[/one_half]
For your branding to be successful, you must understand the needs and wants of your current and future customers. It’s not about a nice wrapping over an empty box. The LOGO is just the beginning; there needs to be a business and service concept behind it, and this must be consistent through-out all levels of the company; from products and/or services, the client’s experience with both your product and the company itself, all the way to how you deal with unsatisfied customers.
Your brand lives in the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you can’t.
A strong brand is invaluable in order to stand out from the rest. It’s important to spend the necessary time in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It is the foundation of all communications with your clients, verbal and non-verbal, in person or through advertising.
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[slide title=”Wildlife & Nature Photography”]
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