The worlds of Media, Advertising and Internet…
are and will most likely always be visual.
As we mentioned in our Portfolio Advertising section, photography and imagery play a fairly big role in how your media is perceived, the feeling or mood it creates and the attention it garners.
Great images bring forth the following:
[one_half first][dropcap1]₪[/dropcap1] Your media will get noticed over the next guy’s
[dropcap1]₪[/dropcap1] They create credibility and build trust by showing your professionalism[/one_half] [one_half][dropcap1]₪[/dropcap1] They present what you have to offer in its best light
[dropcap1]₪[/dropcap1] Can create cravings where none existed before[/one_half]
Saving a few bucks…
by not hiring a professional for your photography may be the biggest mistake you’ll make when preparing a media campaign or building a website. Allow me to show you rather than explain.
As you can clearly see, there is a huge difference in how each image above makes you feel about the service or product a company offers. Both images are of the same place and depict the same service. When we did the shoot, we made sure everything was exactly the same as when it’s for a client. But if you saw both images in 2 different advertisements about banquet services, which would you want hire?
Perhaps, you are a great photographer and you know how to produce great quality, high resolution images for your advertising. If that is the case, great! I have some clients, albeit very few, that actually almost always give me really good photographic material to work with.
If you fall in the other category, however, using your own material at the expense of your media/advertising investment is equivalent to shooting yourself in the foot. We are upfront about the possible usage of the material you hand in to us, don’t be upset if we tell you is isn’t up to par; you are not alone. We are honest because not telling you would mean we are not doing our job properly and would only be taking your money for work we know in advance is bound to fail in its results.
After all, you most likely have great services and/or products to offer; showing them in their best light is really to your advantage.
[one_third first]Other Portfolio Items[/one_third] [two_third][slideshow 5]